This Autumn sees cult British beauty brand Illamasqua open its first stand alone store in Soho, London W1. This square concept store (150 metres)will house a unique rotating exhibition area to display limited edition pieces for sale in support of Illamasqua’s affiliated charity S.O.P.H.I.E. In addition to showcasing Illamasqua’s collection of over 700 professional-quality colour products, Illamasqua’s store will be home to the exclusive ‘Illamasqua School of make-up Art’. Courses have been developed and created by Illamasqua’s house Creative David Horne and industry professional Spob to cover the professional spectrum from Illamasqua foundation courses to transformation courses for stage, film and HD TV.Hi-res images and press releases can be downloaded through MediaBox.
