Friday, 6 August 2010

Vauxhall Fashion Scout announces this season´s Ones To Watch

Vauxhall Fashion Scout has announced the Spring/Summer 2011 line-up for London Fashion Week’s showcase of new fashion talent – Ones To Watch. A.Hallucination, Charlotte Taylor, Georgia Hardinge and Lilee (clockwise from above) will all feature in a back-to-back show this September. Design duo, A.Hallucination, consists of two South Korean Menswear designers, Hwan Sung Park and Chung Chung Lee. Between them, the two Central Saint Martins graduates have worked for a number of fashion houses including Burberry, Alexander McQueen, Tom Ford and Ozwald Boateng. Charlotte Taylor’s approach to design is quirky, and colourful. Charlotte previously worked for the notable British fashion label, Luella. Last season saw the critically acclaimed launch of the Charlotte Taylor label at Vauxhall Fashion Scout’s Designer Exhibition during London Fashion Week. After graduating from Parson’s Paris School of Art and Design and winning the ‘Golden Thimble’ for Best Designer at her Graduate show, Georgia Hardinge returned to London and in 2009 to set up her own fashion label. Inspired by architectural shapes and sculpture, Hardinge experiments with cut to create structured garments, many of which have already become popular among celebrities including Little Boots, The Saturdays and Erin O’Connor. Lilee is also an award-winning graduate from the London College of Fashion’s MA course. The young designer was awarded the highly commendable prize at her MA graduate show at the V&A this January. Lilee has already completed a diffusion collection for the online fashion retailer ASOS, which will be on sale from this autumn. Over the past three seasons Ones To Watch has launched a generation of emerging young designers. Alumni include Hermione de Paula, Alice Palmer, Ada Zanditon, Dean Quinn and this season’s Merit Award winner Eudon Choi. Ones to Watch is chosen by panel of industry experts experienced in working with and promoting new talent including, Browns Focus, ASOS and Tank.