Friday, 6 August 2010

Pure London launches new show for the young fashion industry

Trade fashion event Pure London has announced the launch of a new show in February 2011, dedicated to the needs of retailers and brands from the young fashion industry. The show, Pure Spirit, will run alongside Pure London. Over 150 brands that have already shown interest in the show include Desigual, Pepe Jeans, Bench, Fornarina, Iron Fist, Monkee Genes, Criminal Damage, Freddy, Vacant, Pink Soda, Rare, Blood and Glitter and Orion London. Pure Spirit will take place in Earls Court One 13–15 February 2011. Pure London incorporating, contemporary and premium womenswear, footwear and accessories will take place at Kensington Olympia from the 13–15 February.