Monday, 9 August 2010

Special lenticular edition of Cosmopolitan on sale today

Cosmopolitan has partnered with Pantene Pro-V Aqua Light to launch a special collectors’ edition of its September 2010 issue on sale today. The face of the haircare brand, Cat Deeley, appears on the 3D lenticular cover which, when tilted by the reader, shows the TV presenter ‘swishing’ her hair from side to side. The special edition (50,000 copies) will be available exclusively in Tesco stores nationwide. When purchased, the consumer will receive a free travel-sized Pantene Pro-V Aqua Light shampoo and conditioner and a £1.00 voucher that can be redeemed against any product in the Pantene Pro-V Aqua Light range. The campaign is supported within the magazine via a three-page Pantene Pro-V Aqua Light promotion and a Cat Deeley ‘Confidence Confessions’ double-page feature within the ‘Beauty Bible’ section. Both the promotion and the feature appear in all September issues of Cosmopolitan.