Tuesday, 21 September 2010

Fashion boutique Joy launches new store

Fashion boutique JOY has announced the launch of its new store in Wardour Street, Soho. To celebrate the launch, JOY hosted ‘We will clothe you’, where it called upon all shoppers to come down to Wardour Street at 12pm in only their underwear. The first 25 participants were awarded with a complete JOY outfit. JOY offers an eclectic mix of quirky clothes and accessories fused together in a unique setting.