This month sees BrandAlley UK launch a revamped website, brand identity and the announcement of new strategy, code-named ‘The Lab’. An evolution of the ‘Little Black Dress’ project which saw BrandAlley produce 10 limited edition dresses from up and coming designers, ‘The Lab’ will include editorial and creative content, product and social networking, creating a space for open dialogue between key opinion formers, established and emerging designers and lovers of fashion.‘The Lab’, an international initiative between BrandAlley France and BrandAlley UK, will give members the opportunity to voice their opinion on brands, new product categories and vote for up and coming designer products that will lead to the creation of further BrandAlley Bespoke collections.
BrandAlley UK launched in February 2008 and is an online brand emporium offering its members up to 80% off designer fashion, beauty and homeware through 4-5 day flash sales on www.brandalley.co.uk.
