Monday, 6 December 2010

Hachette Filipacchi launches Red Online

Hachette Filipacchi has launched Red Online today. Red Online will deliver unique, daily and relevant content, providing an edited choice for women who want style and quality in all areas of their life, but want the convenience of having it all in one place. Red’s editors do the research for the user, offering options available right now that will save them time on daily tasks and decisions, from what to buy for dinner, to shopping for the latest lipstick or booking a weekend away. It will be full of content and advice from Red’s panel of experts, alongside exclusive offers. The launch of Red Online is being supported by an online advertising campaign featuring Louise Redknapp. Red Online is edited by Lisa Helmanis, who was appointed editor of Red Online in October. Helmanis previously held positions including head of editorial at MyDeco, editor of Candid magazine and editor of Sunday Times' Insideout magazine.