Monday, 14 February 2011

Fashion label East introduces
debut homeware collection

EAST is launching a limited edition lifestyle range ‘EAST at Home’ on 14 March. The new range is inspired by founder Penny Oliver’s travels to India. All the pieces are created in the city of Jaiphur and hand printed, crafted and stitched with traditional skills that have been handed down from generation to generation.

The Kanther range consists of bright jewel coloured floral prints and comes in four different colourways – bright pink, turquoise, white and black. The ‘kanther’ name comes from the traditional stitching style of is loosely stitched lines all over the printed fabric. The Anokhi range for SS11 comes is three different prints, and is more delicate in design. The prints within this range are hand block prints that have been hand dyed and have a different design on each side.

In addition to the soft furnishings, make-up bags and kimonos will be added for the Summer. Prices range from £8.00 for a make up bag to £125.00 for a large quilted cover. The full range will be available at with edited pieces available in selected stores nationwide.