Monday, 14 February 2011

New Debenhams SS11 campaign to feature designers including Julien Macdonald

Debenhams today unveils its campaign for SS11 featuring designers Jasper Conran, Ben de Lisi, Julien Macdonald, and Aliza Reger.

The first advert is situated at a catwalk show as each designer sends a model down the runway and out into an everyday scenario. All adverts feature the campaign strap line ‘Feel Fabulous’. The campaign launches tonight (14 February) with the first airing of the advert on ITV1 in the break during Coronation Street. The national and consumer print campaign launches tomorrow. Additionally supported digitally through and Debenhams TV, the campaign will be enhanced with interactive material such as interviews with each designer, top picks and social media activity, taking a look at how the designers work to create their collections in store each season.

To view the advert visit