Thursday, 17 February 2011

On|Off launches new London Fashion
Week phone application

On|Off, the fashion showcase during London Fashion Week, is launching a fashion week application to work on every mobile phone. The On|Off ‘app’, in association with 360Fashion MobileMags, is a fully operational mobile phone fashion magazine event guide with direct online capabilities, including this seasons schedule, press releases, designer information and links to keep in touch with On|Off during London and Paris Fashion Weeks. On|Off is providing its Visionary Award winner Charlie Le Mindu with his own page in the event guide. Each page showcases images of catwalk and exhibition designers along with all key information.

Download the event guide by typing the following link into your phone browser - - or scanning the QR code above with a code reader. On|Off is taking place from 18-20 February at Mercer Studios, 16 Mercer Street, WC2H 9QE.