Thursday, 5 May 2011

Weight Watchers magazine reveals major redesign

Weight Watchers magazine has unveiled a major redesign this week as its June issue goes on sale. The new look Weight Watchers magazine has new typography, as well as colour palette and photography. Section openers make the magazine easier to navigate and a content refresh brings in new elements such as news pages, a fashion style clinic and even more food and recipes. The new look Weight Watchers magazine is the result of months of design and content workshops, backed up by reader research and focus groups. It follows on from the launch this year of Weight Watchers new ProPoints Plan, its biggest programme initiative in 40 years. The redesign is backed by a retail promotional spend and a cover-mounted Summer Countdown booklet on sale in Tesco and Sainsbury’s.