Thursday, 10 February 2011

new digital TV station

NET-A-PORTER.COM, the online luxury fashion retailer, has announced the launch of NET-A-PORTER TV, a digital TV station housed on the website that allows visitors to shop for favorite designers while browsing video content.

Comprising four channels for launch - Runway, Who's Who, Trends 101 and Flashbacks - NET-A-PORTER.COM TV will host fashion entertainment from runway shows, designer interviews, shoots and insider trend reports. In addition to having a searchable archive of all video content, new features include interviews with Jonny Johansson, Swedish fashion house Acne’s dynamic Creative Director; New York celebrity Olivia Palermo; and Vogue Japan Fashion Director Anna Dello Russo.

NET-A-PORTER.COM TV is available on multiple platforms including all mobile devices as well as the iPad, and has a bespoke full-screen interface that allows users to view product details and buy direct through the TV. To view the new channel on Google TV-enabled devices visit To view the new NET-A-PORTER via all other platforms visit or click here for a demonstration.

To celebrate the launch, NET-A-PORTER is running a competition on Facebook for a £2,000 shopping spree.