Thursday, 10 February 2011

New lingerie brand Ryder & Rowe launches

A new lingerie brand, Ryder & Rowe, has been established by trio Alison McCann, Naomi Ryder and Dennis Nothdruft, who each have wealth of experience within the fashion industry. Individually, they have worked with Calvin Klein Underwear, Habitat, Zandra Rhodes and as curator at the Fashion and Textile Museum. The first collection is inspired by author F. Scott Fitzgerald and includes contour and underwire styles as well as soft cup bras, bikini, high-waisted briefs, thong, culottes, playsuits, robes, camisoles and chemises. Chiffons and art-deco detailing are highlights of the range with unique embroideries and prints to complement the shapes.

This season's collection is comprised of three ranges:
Tender is the Night - featuring printed chiffon designed by Naomi Ryder. Chiffon sits with satin to create silhouettes that are easy to wear.
This Side of Paradise - a jersey and stretch satin group accented with floral embroidery by Naomi Ryder. With subtle colour palettes it combines streamlined shapes and comfortable loungewear.
The Beautiful and the Damned - Satin stitching inspired by the cityscapes of the 1920’s features stretch satin and tulle pieces.

The collection is now available to preview. Please contact the PR from the listing for more details.