Thursday, 10 February 2011

Willa Keswick to launch new
fashion boutique in Notting Hill

Village Bicycle is a brand new fashion boutique and concept store launching in Notting Hill on 31 March. Together with a full e-commerce offering;, the two projects are ventures of London fashion entrepreneur, Willa Keswick. The new store will offer a range of items from designers such as Felder Felder, BodyAmr, Mark Fast, Cutler and Gross, Todd Lynn, Tom Binns and Eleven Paris as well as new, emerging talent. Products on offer will include jewellery, sunglasses, music, art and furniture with prices ranging from £40.00 to £2000.00. There will also be artwork in the store curated by Tyrone Wood, while Radio 1’s Rob Da Bank will be selecting new music.

The e-commerce site will combine an e-zine and online store, giving browsers a look at the latest news, talent, interviews, parties and blogs. The upcoming launch (see DIARYdates) will have a Baz Lurhmann inspired theme, guest DJ’s, private performers and a mix of guests from the world of fashion, art, music and photography.