Friday, 11 March 2011

Scottish Fashion Awards 2011 announce judging panel and Swarovski catwalk show

The Scottish Fashion Awards organisers have announced the line-up of judges for the awards taking place on 15 June in Glasgow, at Glasgow Science Centre. Judges include Brian Duffy, (President of Ralph Lauren Europe), Dolly Jones (Editor of, Caroline Rush (CEO British Fashion Council), Natalie Colin (Creative Director Swarovski), Sarah Mower (European Editor US Vogue & Ambassador for Emerging Talent BFC), Sarah Bailey (Deputy Editor of Harpers Bazaar), Paula Reed (Style Director Grazia), Professor Wendy Dagworthy (Head of Fashion & Textiles at RCA, London), Hilary Alexander (Fashion Director Daily Telegraph), Richard Walker (Sunday Herald & Weekend Editor), chaired by event founder and producer Tessa Hartmann. The panel will join a selection of global brands and partners for this 6th annual event.

MTV Europe presenter Laura Whitmore will host the awards ceremony and Swarovski will once again accessorise the celebrities in attendance with its new ‘Wings of Fantasy’ AW11/12 Fashion Collection, as well as showcasing a catwalk show, created by Natalie Colin and modelled by the Scottish Model of the Year finalists.

Attended by fashion figures, designers, industry leaders and VIPs, partners include official jeweller Swarovski, official online partner, official airport BAA Glasgow, official Scottish media partner The Herald & Times Group, official radio Capital FM, official make-up Bobbi Brown, official haircare Toni & Guy, official hotels - Hotel Du Vin One Devonshire Gardens and Malmaison, official car Mercedes Benz (West of Scotland), high street retailer Marks & Spencer and new for 2011, Scottish shopping centre Braehead.

Among the 12 awards, which open for entries on 13 March online, organisers have announced a new category for 2011 - ‘Fashion Ambassador'. This award will recognise the work of a non-Scottish individual/business, who has made a significant contribution to the promotion of Scottish designers, or Scottish manufacturing or the profile of Scottish fashion around the world.

The evening will take the format of the official awards ceremony, a gala VIP dinner, Swarovski catwalk show and the Capital FM after party, with exclusive live performances.