Friday, 11 March 2011

New luxury fashion destination
Wardrobe Mistress to launch this April

Wardrobe Mistress is a new online luxury fashion destination offering a wardrobe management service led by a team of fashion experts. The new concept mixes a luxury buying and selling experience with a personalised service, enabling users to sell designer pieces, buy new ones and receive expert advice. The new site was founded by Francesca Salih, who started her career at designer fashion retailer Browns London, before working as a stylist for online retailer NET-A-PORTER.

Following a one-hour consultation service with a Wardrobe Mistress expert, the 'wardrobe detox' can help to de-clutter and organise. The follow-up service provides a personalised ‘mood board’ consultation with tips and advice on what may be lacking and how to get the most from a wardrobe. The experts will then advise on all the latest trends with a full styling consultation, before identifying what is missing and helping to find new items.

The new website is also offering customers a calendar of shopping events such as a ‘Chanel Day’, ‘Accessory Week’ and ‘Luxury Buy of the Day’. The new online luxury fashion service launches in April at